Project: Bus advertising campaign
Client:
Chilypep (Children and Young Peoples Empowerment Project).
Summary:
This suite of adverts outlines the unfair portrayal of young people in the area and the negative press which they receive, sometimes just because of the way they dress.
Delivery:
This marketing campaign which is also backed by Sheffield City Council, Sheffield Futures and Sheffield 0 to 19 Partnership, can be seen on the buses of Sheffield from April 2010.
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